Ritual is a Holistic skin and hair essential product brand from South Asia. Made from fresh real ingredients and chemical-free. Ritual's identity is clean, gender neutral & minimal. Emphasizing the routine of the products ranging from the morning, evening, and customized skin care.
Creating a brand identity for a pure skincare range
Inclusivity & beauty wrapped together
Inspired by the desire to turn your self care ritual into self awareness — the Ritual brand has undergone a metamorphosis to reflect a new state of consciousness. Each touchpoint has evolved, from the brand’s foundation to the formulations of its product line, and outwards to all of its expression points
Branding & packaging